Who or What is Philly Jilly?

So I'm about to go to my Comcast e-mail, when I notice this on the Comcast main page;


So I click on the Games link because I want to know why there is a tiny person on my Games link.



Apparently this... thing...'s name is Philly Jilly.



I don't know what the heck a Philly Jilly is. Do you?



A quick Google search revealed nothing. An even quicker Wolfram Alpha search revealed that "filly | a young female horse under the age of four." Also that Philly is short for Philadelphia, Pennsylvania.



I guess we can just assume that Philly Jilly is an example of an avatar for Comcast games. But still, she could be better designed and certainly could be better named.